
The Mirabilis Journey
25+ Years of Storytelling
Decades of crafting compelling narratives that inspire and influence.
2,000+ Signature Events
Experiences designed to connect, engage, and leave a mark.
20,000+ Media Features
Powerful placements that put our clients in the spotlight.
And this is just the beginning…
About Us
Integrated Strategies.
Bold Results.
“Public relations is all about storytelling. We will always be engaged with storytelling. We are, after all, one tall tale.”
- Riddhi Walia.
Since April 2002, Mirabilis Inc. has been a trusted name in boutique media relations, known for delivering powerful strategies to a select group of clients.
We believe in quality over quantity, dedicating our energy to handpicked sectors where we can make the greatest impact. From navigating dynamic media landscapes to shaping cohesive brand strategies, we’re committed to maximising the value of every PR investment.
We have a well-established network across India as well as in key international markets, to ensure that the growing needs of your brand are not merely met but exceeded beyond your expectations.
Meet Our Founder
Vision-led.
Responsibility-driven. Relationship-first.
“Public relations is a juxtaposition of science and magic. The most important here, hence is the partner you commit to in your PR journey. Once you join hands with someone who adopts your purpose and intention wholeheartedly, you’ll reap the rewards of the long term meaning of PR”.- Riddhi Wallia

Riddhi Wallia is a dyed-in-the-wool media relations professional, who established Mirabilis Inc. close to twenty five years ago. A perpetual student of life, Riddhi believes in making the time to do the things that enrich her soul, such as learning new things, from scuba diving to contemporary dancing, spending time with her friends and family, playing beach volleyball with her all-female Mirabilis team, and listening to (and singing along with) her favourite music. As a professional and an individual, Riddhi believes in the power of simple living, high thinking.
What began as a labour of love has grown into a boutique agency that represents premium brands across hospitality, lifestyle, luxury, and beauty, both in India and internationally.
Under Riddhi’s leadership, Mirabilis Inc. has built its reputation on long-term strategy, seamless execution, and thoughtful storytelling. The agency functions as an extension of each brand it represents, delivering impactful, relationship-driven media relations. With deep expertise in luxury brand positioning, Riddhi has intentionally kept Mirabilis boutique, believing that the most effective communication is personal, purposeful, and grounded in trust.
Our Strengths
Insightful Strategy. Seamless Execution. Enduring Partnerships.

Deep Industry
Expertise


Relationship - Driven Approach
Scalable Execution
Systems
Turning sector insights into competitive advantage.
Close partnerships that deliver impact with a personal touch.
Smart, seamless processes designed to grow with your brand.
Our Services
Where Strategy Meets Storytelling.
At Mirabilis Inc., we go beyond strategy, we live the brands we represent.
We’re selective by design, choosing to partner only with brands we truly believe in. This purposeful approach allows us to deliver PR strategies that are tailored, enduring, deeply meaningful and impactful.

1 . CORE OFFERINGS
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Press Announcements & Media Placement
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Press Conferences
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Editorial Calendar & Press Kits
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Event Planning
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PR Measurement & Tracking
2. BRAND & PRODUCT FOCUS
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Product Launches
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Product Review Programs
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Influencer Outreach
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Launch Events
3. DIGITAL & SOCIAL MEDIA
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Social Media Strategy
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Digital Media Relations
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Online Reputation Management
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Community Engagement Platforms
4. CRISIS & REPUTATION
MANAGEMENT
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Crisis Management
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Crisis Mapping
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Media responses & Narrative Building
5. ADDITIONAL SERVICES
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Web Development & SEO Optimization (through partner associations)
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Multi City Media Campaign Across Top Indian Metros & Tier 2 Cities
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National & International Press

Our Clients
At Mirabilis Inc., our clients reflect the creativity and impact we bring to every campaign. From startups to global brands, we deliver tailored, results-driven strategies that foster lasting partnerships across diverse industries.
Expertise Across Sectors
Versatile Expertise for Diverse Sectors
Healthcare
Art & Culture
Hospitality & Travel
Music
Beauty & Fashion
Book Launches & Author
Interior & Design
Events
Fashion and Lifestyle
Jewellery.
Our
Brands
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Testimonials
See what our satisfied clients say about the transformative power of our PR & marketing consultation services.
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Let's ignite your success
Reach Across India and Beyond!
India
Bangalore
Chennai
Hyderabad
Kolkata
Mumbai
New Delhi
Chandigarh
Kochi
Chennai
Global
APAC
MENA
Singapore
UAE
UK
USA
We have an extended network PAN India and worldwide.
